Jeffrey Jeturian took up Broadcast Communication at the University of the Philippines. After college in 1983, he worked in film production, climbing his way up from being production assistant, script continuity, art director, production designer and assistant director over a 15-year period before finally fulfilling his dream of becoming a full-fledged film director with his first feature film, Sana Pag-Ibig Na (1998). His other feature films include Pila-Balde (1999), Tuhog (2000), Bridal Shower (2004), One Moment More (2004), Bikini Open (2005) and The Bet Collector (2006).